DNA TACTICS
The more senses you can engage, the more impact your message will have.
As a group of experienced specialists, we work with you on all the phases of the project – from diagnostics to strategic planning, to the production of the media and messages that will engage and empower your stakeholders. We shall manage your newsletter or other publications from the idea to the final product. We arrange the editorial meetings, create the content on the information you provide and design the publication to reflect your idea.
Based on facts and ideas provided by you, we shall research the topic and create content aligned with the target audience you want to reach. We shall also edit content and even translate it into any of the official languages.
The more senses you can engage, the more impact your message will have. We shall even create 3D scale models of your projects, complete with lights, movement and sound.
Size 1.1m X1.4m; Scale 1:400
Purpose of model: (a) To obtain planning approval for design, (b) to lock in investment, (c) to drive sales in two different countries – SA and Mauritius. 3 Models were built.
Size 600mm x 800mm; Scale 1:150
Marketing model built to generate off-plan sales. Equipped with an integrated rechargeable lighting system (8-hour battery life) for autonomous display purposes.
Size 1.1m x 0.75m; Scale1:100
Mall design model for major upgrade stakeholder engagement – Model of main promenade environment.
Size1.2m x 1.8m; Scale 1:500
Design proposal for major multi-year redevelopment of a large shopping centre. Included an investigation of structural compatibility of the independent parts of the centre and the integration of these parts. The model featured an automated and remote-controlled lighting system that was integrated with video presentations. It was on display in the centre for more than two years.
Size 1.1m x 0.45m; Scale 1:50
Sectional model of a unique upmarket restaurant built inside a desert dune. It was built to illustrate the concept to stakeholders. The model is on permanent display in the restaurant to demonstrate the uniqueness of the restaurant to patrons.
Size 1.2m x0.8m; Scale 1:300
Marketing model used to recruit new students ahead of the extensive additions and upgrades to the school buildings and terrain.