DNA STRATEGIES
Our strategic workshop approach, which has been used in more than 4 000 private and public organisations, is focused, output orientated and participative.
The facilitator facilitates the process whilst the participants provide content to the process. The facilitator’s responsibility is to guide the process, ensure the quality of the content and put all the elements of the two days together in a strategy.
The Communication Value Circle framework is used as a blueprint for the strategic session. This framework will ensure that the communication strategy contributes to the sustainability of the organisation, creates a competitive advantage, builds the intangible assets, and facilitates business results.
The communication strategy document comprises:
- Aligning the business strategy and the communication focus areas
- Defining the objectives and criteria for success
- An environmental analysis
- A stakeholder matrix
- Defining the tactics
- Defining the communication platform
- Key and supporting messaging
- The allocation of resources
- The implementation plan and
- Measurement
The communication strategy will ensure that the investment made in communication delivers the required returns. It can be a general communication strategy or a focused strategy aimed at creating a specific knowledge level, attitude and behaviour.