We

Engage

Stakeholders In

Business

Imperatives

We Ensure

Sustainable

Growth And

Productivity

We improve employee efficiency

Our Specialist Service

The core focus of our business is facilitating sustainable business growth and business optimisation through effective stakeholder communication and internal and external customer service. By implementing our Communication Programmes organisations are able to determine the information needs of their stakeholders, improve the Communication Skills of the Leaders in the organisation and keep their stakeholders informed about relevant issues. Our Customer Service Programmes identify critical touchpoints that determine the reputation of the organisation and the internal productivity processes.

Communication Programmes:

We facilitate understanding of the stakeholders’ communication needs to create strategies and competencies that will engage them in the strategic intent of the business through a compelling corporate narrative and platforms.

Customer Service Programmes:

We identify the critical touch points for both the internal and the external customers to improve the through-put of quality products and services by using tactics that will excite employees and customers.

Is this exactly what you need now? Call us on +27 (0)12 346 2600 or give us your contact details and we shall call you

Why use Business DNA?

Programmes

Funky and grounded

We combine contemporary principles with tried and tested methods to develop a programme that will suit your current reality and take you to your desired reality

Research/ Measurement

Valid and reliable but not disruptive

When exploring the current reality of the organisation, using valid and reliable methods, we ensure that we do not disrupt production processes and service delivery

Collaboration

Collaborative partnerships

The project team of the organisation is a key partner to guide us and we ensure that they have the skills to maintain the project after handover

Expertise

Acknowledged authorities

We have a wealth of experience and expertise in employee communication, customer service, measurement, training and communication tactics

Success

Acknowledge excellence

Excellence needs to be acknowledged therefore we work with our clients to develop and implement projects that will be worthy of local and global recognition. We assist our clients in entering their projects for local and global awards

We Are At Your Service

  • Amanda Hamilton-Attwell
    Amanda Hamilton-Attwell Executive director

    Amanda is the founder and Executive Director of Business DNA. She started the company in 2000 after careers in journalism, public relations, academia and at the National Productivity Institute. Throughout her career, she focused on the measurement of business imperatives, stakeholder communication and customer service.

    Amanda is a globally recognised authority on stakeholder communication, research and measurement. Her passion for excellence and living every day to the full is a trait well-known in the industry and reflected in the projects they embark on.

    She holds a Doctorate in Communication Science from the University of South Africa as well as a post-graduate diploma in Strategic Marketing. She is an Accredited Business Communicator (ABC) with the International Association for Business Communicators (IABC) and a Certified Public Relations Consultant (CPRC) with the Public Relations Institute of South Africa (PRISA).Amanda received the IABC Chairman’s Award in 2014 for her contribution to the organisation. In 2015 she was made a Fellow of the IABC in recognition for her contribution to the communication profession.

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  • Hajera Ebrahim
    Hajera Ebrahim Director

    In addition to her management role, Hajera’s prime responsibility is the development and presentation of training programmes. Her energetic presentations and engaging training programmes have changed the attitudes and improved the skills of many hard-nosed business people.

  • Mari Steenkamp
    Mari Steenkamp Director

    Mari has been overseeing and finalising projects for Amanda for more than 30 years. Her attention to detail and commitment to excellence has contributed significantly to the Business DNA brand and reputation.

  • Lize Hayward
    Lize Hayward Affiliate: Principle editor

    Lize’s background in the communication functions of government and global companies enables her to manage the intricate detail of off-site projects. She is an award-winning communication professional and editor.

    Her attention to detail and respect for timelines enables our customers to meet even the most challenging deadlines.

  • Roslyn Jones
    Roslyn Jones Affiliate: Editorial services

    Roslyn holds a National Diploma Public Relations. She is an award-winning newsletter editor with extensive editing and public relations experience in the banking and hospitality industries. Her light-hearted approach to office life and her work lifts the spirit in any business environment resulting in a positive and productive project environment.

  • Marike Strydom
    Marike Strydom Affiliate: Graphic design

    Marike formalised her creative spirit by obtaining a BA Degree Graphic Design. She is an expert in creating intricate process flow infographics of abstract processes and above all is quick.

Are we good? Don’t believe us, here is what our clients say

  • Our receptionist recently attended a training session with Business DNA. We just wanted to say thank you - the change has been phenomenal. She has begun taking pride in being a receptionist, the way she dresses, her posture and business etiquette has improved significantly. She came back better equipped and she enjoyed the course thoroughly.

    Naeema Stevens Heidrick & Struggles
  • I have found that Business DNA has not only a comprehensive understanding of the communication industry but that they make an effort to also understand the business of their clients. This enables them to adapt easily to the ever-changing communication landscapes that have been par for the course at the companies I have worked at, especially within the mining industry.

    Gert Schoeman Anglo American Platinum
  • My business relationship with Business DNA spans over a period of over 20 years. Dr Hamilton-Attwell and the Business DNA team truly upheld values of integrity, passion, and service excellence. Being an astute professional, clients of Amanda and her team can expect remarkable acumen in the field of Corporate communication and Stakeholder engagement practices. I fully endorse their value proposition in any assignment of this nature.

    Johan Swart Group Dynamics
  • I would like to give official recognition to Business DNA for the manner in which they have been doing our employee newsletter for the past few years. They not only can pull a rabbit out of a hat but if needed they will work at odd hours to assist where ever possible to meet a deadline. They are always willing to go the extra mile - Amanda with the support and guidance and Lize with the writing and pushing us to achieve our goals.

    Janine Botes Sishen Iron Ore – Kolomela Mine
  • I have been very impressed with Business DNA: they have bridged the divide between private and public sector work and demonstrated an understanding of the nuances of this particularly complex and multi-layered project. Not only do they provide top quality work, they are very responsive and willing to meet our changing (and very demanding) requirements, even if it has meant several changes. Their work ethic is also noteworthy. When an urgent project has needed completing I have been able to depend on them to pull it through. This is a very important factor when teams are under huge pressure to deliver. To summarise, my experience of the Business DNA team is that they are professional, highly skilled and dedicated to meeting the needs of their customers. What I have appreciated, in particular, is their willingness to provide robust guidance to our team, and their ability to manage conflicting viewpoints to the benefit of the programme.

    Dr Theresa Anne Davies PSPPD

Some of our key clients