What we do

Communication audits
Customer service surveys
Channel audits
Engagement surveys
Market surveys
Reputation surveys
Safety surveys
Change readiness and acceptance
Organisation specific surveys
Communication skills - Communicating Leader's Toolkit
Professional development for the Communication function
Customer service - Project Bottom Line
Entrepreneurial skills training
Masterclasses for:
Tea assistants and cleaning staff
Personal Assistants
Office Executives
Communication strategies
Campaign strategies
Operational strategies
Customer services strategies
Communication optimisation
Change communication
Branding and creative communication
Gamification of training
Graphic design
Content development
Editorial service
Interactive communication

Is this exactly what you need now? Call us on +27 (0)12 346 2600 or give us your contact details and we shall call you

Why use Business DNA?


Funky and grounded

We combine contemporary principles with tried and tested methods to develop a programme that will suit your current reality and take you to your desired reality

Research/ Measurement

Valid and reliable but not disruptive

When exploring the current reality of the organisation, using valid and reliable methods, we ensure that we do not disrupt production processes and service delivery


Collaborative partnerships

The project team of the organisation is a key partner to guide us and we ensure that they have the skills to maintain the project after handover


Acknowledged authorities

We have a wealth of experience and expertise in employee communication, customer service, measurement, training and communication tactics


Acknowledge excellence

Excellence needs to be acknowledged therefore we work with our clients to develop and implement projects that will be worthy of local and global recognition. We assist our clients in entering their projects for local and global awards

We Are At Your Service

  • Amanda Hamilton-Attwell
    Amanda Hamilton-Attwell Executive director

    Amanda is the founder and Executive Director of Business DNA. She started the company in 2000 after careers in journalism, public relations, academia and at the National Productivity Institute. Throughout her career, she focused on the measurement of business imperatives, stakeholder communication and customer service.

    Amanda is a globally recognised authority on stakeholder communication, research and measurement. Her passion for excellence and living every day to the full is a trait well-known in the industry and reflected in the projects they embark on.

    She holds a Doctorate in Communication Science from the University of South Africa as well as a post-graduate diploma in Strategic Marketing. She is an Accredited Business Communicator (ABC) with the International Association for Business Communicators (IABC) and a Certified Public Relations Consultant (CPRC) with the Public Relations Institute of South Africa (PRISA).Amanda received the IABC Chairman’s Award in 2014 for her contribution to the organisation. In 2015 she was made a Fellow of the IABC in recognition for her contribution to the communication profession.

    Read more

  • Mari Steenkamp
    Mari Steenkamp Director

    Mari has been overseeing and finalising projects for Amanda for more than 30 years. Her attention to detail and commitment to excellence has contributed significantly to the Business DNA brand and reputation.

  • Lize Hayward
    Lize Hayward Affiliate: Principle editor

    Lize’s background in the communication functions of government and global companies enables her to manage the intricate detail of off-site projects. She is an award-winning communication professional and editor.

    Her attention to detail and respect for timelines enables our customers to meet even the most challenging deadlines.

Are we good? Don’t believe us, here is what our clients say

  • Our receptionist recently attended a training session with Business DNA. We just wanted to say thank you - the change has been phenomenal. She has begun taking pride in being a receptionist, the way she dresses, her posture and business etiquette has improved significantly. She came back better equipped and she enjoyed the course thoroughly.

    Naeema Stevens Heidrick & Struggles
  • I have found that Business DNA has not only a comprehensive understanding of the communication industry but that they make an effort to also understand the business of their clients. This enables them to adapt easily to the ever-changing communication landscapes that have been par for the course at the companies I have worked at, especially within the mining industry.

    Gert Schoeman Anglo American Platinum
  • My business relationship with Business DNA spans over a period of over 20 years. Dr Hamilton-Attwell and the Business DNA team truly upheld values of integrity, passion, and service excellence. Being an astute professional, clients of Amanda and her team can expect remarkable acumen in the field of Corporate communication and Stakeholder engagement practices. I fully endorse their value proposition in any assignment of this nature.

    Johan Swart Group Dynamics
  • I would like to give official recognition to Business DNA for the manner in which they have been doing our employee newsletter for the past few years. They not only can pull a rabbit out of a hat but if needed they will work at odd hours to assist where ever possible to meet a deadline. They are always willing to go the extra mile - Amanda with the support and guidance and Lize with the writing and pushing us to achieve our goals.

    Janine Botes Sishen Iron Ore – Kolomela Mine
  • I have been very impressed with Business DNA: they have bridged the divide between private and public sector work and demonstrated an understanding of the nuances of this particularly complex and multi-layered project. Not only do they provide top quality work, they are very responsive and willing to meet our changing (and very demanding) requirements, even if it has meant several changes. Their work ethic is also noteworthy. When an urgent project has needed completing I have been able to depend on them to pull it through. This is a very important factor when teams are under huge pressure to deliver. To summarise, my experience of the Business DNA team is that they are professional, highly skilled and dedicated to meeting the needs of their customers. What I have appreciated, in particular, is their willingness to provide robust guidance to our team, and their ability to manage conflicting viewpoints to the benefit of the programme.

    Dr Theresa Anne Davies PSPPD

Some of our key clients